Backstreet to the American Dream

A modern-day look at the classic American Dream done through the quintessential 21st century entrepreneurial endeavor: food trucks! This deep dive into the birthplace of the $2.7 billion dollar global industry, Los Angeles, profiles two trucks and juxtaposes the experiences of American entrepreneurs and Mexican immigrants. Indeed, these are distinct operations in the same city: the gourmet burger truck, Grill ‘Em All, is the first-season winner of The Great Food Truck Race (Food Network, 2010), and El Pescadito, a mariscos lonchera (seafood truck), that has been parking at the same swap meet since 1982.

Callejón al sueño americano presenta a emprendedores estadounidenses e inmigrantes mexicanos de la industria de los food trucks. De hecho, estas son operaciones distintas en la misma ciudad: Ryan Harkins saltó a la fama después de la victoria de Grill ‘Em All en la primera temporada en Food Truck: La Gran Carrera (“Food Network”, 2010), y Doña Guillermina Villa Rio es propietaria de la lonchera (food truck) de mariscos El Pescadito, que ha estacionado en la misma feria cerca del sur de Los Ángeles desde 1982.